The 5 Most Important Digital Marketing Trends of 2019
As 2019 is fast approaching, you want to know about the marketing trends, so that your business continues to stay ahead of the competition. Due to the constant evolution in the marketing world, you need to know where you have to invest your resources. Here are the five most latest digital marketing trends in 2019 you need to adopt as soon as possible so that you can outsmart your competition:
1) Artificial Intelligence (AI), the future of marketing
Due to the significant growth in technology, several industries, including marketing are looking at ways on how they can make the most of artificial intelligence. One huge advantage of AI in marketing is that it allows you to operate in different ways, which are challenging for human beings.
The most common implementation of AI are chatbots, which brings a lot of advantages. They give the opportunity to take your customer service to another level while being cost-efficient at the same time. For instance, you can use AI chatbots to respond to the queries and comments of users on your social media channels. Also, they allow you to collect information about users, which you can use in later stages of your social media marketing.
You can no longer continue to ignore AR and VR, as they create a lot of opportunities for your online business to expand into new areas. Companies all over the world are trying out this digital marketing strategy, as there are not a lot of competitors on these platforms.
For example, L’Oreal developed apps such as Style My Hair and Makeup Genius, which uses AR technology. These apps allow users to try out a variety of haircuts and makeup, by taking selfies. Similarly, IKEA is also using AR, which allows users to see how their products look inside their houses, before investing in them.
2) Video Marketing is key
Video marketing will continue to rise in the digital space, as they come with a wide variety of advantages. For starters, it is easier for your target audience to share them with their friends and family members. Even LinkedIn, a professional social media platform, launched video advertisements, to keep up with the latest digital marketing trends.
Companies are using live video on Facebook and Instagram, because of the popularity of this viral marketing strategy. Live video allows your business to take your target audience behind the scenes, to give them a different view of your brand. Also, marketers are using 360° videos to provide unique and immersive experiences to their target audience.
In 2019, you will have to integrate the above strategies, as they are the future of marketing. With these types of strategies, you will stay ahead of the curve and become a leader in your space!
3) Micro-Moments will play a bigger role
If you visit any website, countless advertisements offers, and push notifications, will swamp you immediately. Marketing strategy has reached a phase where there is too much information for users to digest. As a result, marketers started focusing on micro-moments, as users spend a significant portion of their day on their smartphones.
Coined by Google, micro-moments is a type of marketing strategy, where you advertise to your target audience when they are interested in doing specific actions. For example, you would have noticed food delivery apps advertising about various offers during the weekend. The developers of these apps understand that you may want to relax, after having tiring week at your workplace.
4) Greater importance on Voice Search
According to Bright Local, 48% of the users who use voice search, use this technique to look for businesses in their locality. Statista also reported that 31% of the smartphone users had used voice technology at least once every week. The figures for voice search continue to show that marketers have to focus on this area.
Smart assistants such as Google Assistant, Siri from Apple, and Alexa from Amazon, highlight how much voice technology has grown over the past few years. Today, these assistants can understand different languages and respond correctly to users.
When it comes to marketing strategy, you can’t use the same techniques like you did with conventional search. For example, smart assistants only offer a handful of results, when users ask them questions. Due to this reason, you need to find ways which will allow your business to be on top of the voice search results.
5) Rise in Influencer Marketing
Depending on celebrities to market your products and services is a thing of the past. With social media gaining importance among consumers, you need to find a different and effective way to reach out to your target audience. The best technique is to resort to influencer marketing, which has a lot of impact.
Social media influencers have millions of followers, giving you the opportunity to expand the reach of your business. Also, consumers prefer opinions from social media influencers, as they are repeatable.