Inbound Marketing

The information age changed the purchase process among B2B and B2C, as majority of the facts are available online. Consumers and clients go through the Internet to find data about businesses, before deciding to go ahead and invest in what they have to offer. As a result, it becomes essential for companies to have an online presence, to remain relevant and expand the reach of their services. Traditional forms of marketing, such as cold calls, and running...

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