10 Worst SEO Techniques to Avoid Common Mistakes
The best ways to ensure your website receives the attention it needs is to focus on Search Engine Optimization (SEO). Following the best SEO techniques will catapult you through the front page in search engine results page (SERPs).
However, due to the continuous evolution of SEO, it is becoming challenging for many SEO experts to stay at the top.
As a result, businesses and bloggers are following practices which affect traffic and conversion rates negatively. Here are the ten worst common SEO techniques you should avoid so that your website sees an upward trend in crucial metrics and protect your website from google penalties.
#1. Focusing on irrelevant content
The whole point of having a search engine is to allow users to find relevant content quickly. Google, Bing, and other websites which cater to such an audience continue to update their algorithms, to stay true to this goal.
As a result, search engines have become so powerful that it takes a second or less to serve the right results. Due to this reason, website owners tend to focus on irrelevant content, to attract traffic.
However, this bad SEO technique causes a lot of damage, as it increases the bounce rate and can damage your website rankings. You should always focus on in-depth and unique content, which is relevant to your website.
#2. Forgetting about internal links
A lot of website owners don’t pay adequate attention to establish internal links, as they believe this practice doesn’t offer substantial benefits and as a result it actually wastes precious On-Page SEO opportunity.
In reality, they are essential, as they improve user-experience and the ranking on search engines. With the right internal linking strategy, you are ensuring that visitors continue to spend more time on your website.
A great way to use this good SEO practice is to link to content which is relevant to the discussion. You can also improve link equality, by linking to web pages, other than your homepage.
#3. Lack of mobile device optimization
These days, you can no longer continue to ignore smartphone users, as they represent a large portion of the Internet population. According to Statista, 52.2 percent of the web traffic in 2018 came from mobile phones.
If your website takes longer to load on these types of devices, you will notice a significant drop in traffic. At the same time, search engines will also drop your rankings, which impact your site significantly.
#4. Incorrect 301 or 302 redirect
When you are moving the content of your site to a new address, or you want to make the necessary changes before bringing them online, you need to set up 301 or 302 redirects. The former is for transferring authority, while the latter is to indicate temporary change.
If you don’t follow the instructions for 301 or 302 redirect, it’s considered a bad SEO practice and search engines will penalize your website.
Let me make it clear by giving you an example here. For example, all the time you spent to establish authority and backlinks will no longer become relevant. Make sure you setup 301 and 302 redirects appropriately, so that they don’t hurt your SEO performance.
#5. Not focusing on analytics
One of the most common and effective SEO practices is to focus on producing high-quality content, to attract large volumes of internet traffic. While not following this technique, a large number of individuals tend to forget on taking a look at the analytics.
Even if you have the best content in the world, no one will know about its existence without adequate optimization. When you pay attention to the numbers, you will discover new ways to improve the rankings of your website.
#6. Overloading website
A large number of website owners believe filling web pages with custom banners, videos, images, animation, and other graphical elements is a great practice.
While they make your site look attractive, they also have an impact on performance. For example, the loading time can take a hit, which reduces the number of visitors.
The best practice is to find the balance between all the graphical elements so that your website loads instantaneously. You can compress the videos and images, which decreases loading time.
#7. Not paying attention to local searches
Internet users tend to take a look at local results, before making any decision. If your website offers products and services to consumers, you cannot afford to ignore this aspect, as these buyers are ready to take action.
Make sure you register yourself in local directories, along with other sites which serve similar content. Also, share all the contact information with these websites, as uniform data makes your web page look legitimate.
#8. Using only a single keyword
You may think it is great to optimize your content for a single keyword, as it will boost your rankings. However, this practice brings down your search engine ranking, which reduces visitor traffic.
When you use keywords, make sure you conduct adequate research about them. Also, avoid keyword stuffing, as the content won’t make sense to your target audience.
#9. Utilizing black hat tactics
Black hat SEO technique seem tempting, as they have the potential to boost your rankings significantly. However, if search engines discover these practices, your website will face long-term sanctions.
Always follow legitimate tactics, as you don’t want to go through the trouble of getting penalized by the search engines. While it may take longer to see the results, it is always worth the wait.
#10. Zero link building for content
Skipping out on link building isn’t a good SEO technique, as you are missing out on tremendous potential to increase the traffic to your website. When you start linking, make sure you only use authoritative, well-ranked, and relevant sites.
Also, don’t follow the practice of using the wrong anchor text for link building, as it won’t be beneficial to search engine bots and visitors.
SEO is indispensable when marketing your content, as it gives you the opportunity to showcase your work to Internet users all over the globe!