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Marketing Blog

The information age changed the purchase process among B2B and B2C, as majority of the facts are available online. Consumers and clients go through the Internet to find data about businesses, before deciding to go ahead and invest in what they have to offer. As a result, it becomes essential for companies to have an online presence, to remain relevant and expand the reach of their services. Traditional forms of marketing, such as cold calls, and running...

The world has taken a plunge from real to virtual. Digital is the way of life today. Gone are the days of boring and traditional marketing strategies, now more and more companies are inching towards the digital marketing paradigm and trying out their hands at devising a complete comprehensive digital marketing strategies for product launches or for growing your business online. When the drift is towards creating a successful digital marketing strategies, all small and medium...

Reaching out to your target audience and keeping them engaged is one of the many reasons why you want to create a content strategy for your business. Due to increase in competition and cost in advertising on offline platforms, every company is turning towards this digital variant. Content marketing is great because it gives you the golden opportunity to establish your business as an authoritative figure in your industry. By sharing valuable tips, knowledge, and news, you...

The best ways to ensure your website receives the attention it needs is to focus on Search Engine Optimization (SEO). Following the best SEO techniques will catapult you through the front page in search engine results page (SERPs). However, due to the continuous evolution of SEO, it is becoming challenging for many SEO experts to stay at the top. As a result, businesses and bloggers are following practices which affect traffic and conversion rates negatively. Here are the...

The Internet is abuzz with articles and info-pieces on how content marketing is the stepping stone for pushing your business towards success. However, most of these are filled unnecessarily with jargon and hyperbole. Our article will cut out the frills and tell you what content marketing means and how you can use it effectively for building a brand for your business. It doesn’t matter whether you’re a rank newcomer into the world of content marketing or someone just looking...

Marketing is extremely important for your business, as you want all the consumers to know about your brand. You need to invest your resources in various marketing strategies so that your business continues to attract new leads on a regular basis. Despite being in the digital stage, there is always the argument regarding whether you should go for the new-age digital marketing or stick to its traditional counterpart. On the one hand, you keep reading reports...

As 2019 is fast approaching, you want to know about the marketing trends, so that your business continues to stay ahead of the competition. Due to the constant evolution in the marketing world, you need to know where you have to invest your resources. Here are the five most latest digital marketing trends in 2019 you need to adopt as soon as possible so that you can outsmart your competition: 1) Artificial Intelligence (AI), the future of...

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